Board of Directors

Campaigning for Cancer is governed by a Board of Directors, who are responsible for the strategic direction of the organisation. The Board of Directors includes individuals from various high-profile businesses representing different sectors of the economy and people affected by cancer.

Sean Donovan

Sean has been President, TBWA\Asia since August 2019. Based in Singapore, he has responsibility for another 23 TBWA\ agencies across 12 markets including China, Hong Kong, Japan, Korea, India, The Philippines and Thailand; most of which are recognised as the leading creative agency in their respective market.

In 2008, Sean co-founded media agnostic communications agency OPENCO – The Open Collaboration. Following recognition as Africa’s leading small agency it was acquired by TBWA and he went to on become Managing Director of TBWA\Hunt\Lascaris Durban and Cape Town in 2015. In 2016 he assumed the role of Group CEO of TBWA\South Africa overseeing its seven agencies and 22 market affiliate network. TBWA\ has been recognised as Africa’s leading creative agency group for the past two years.

He holds a B.Sc., M.Sc. and a MBA. He is a former management consultant, a tech start-up founder and chairperson of Campaigning4Cancer, a South African based cancer sufferer advocacy NPO.

Dr Devan Moodley

Dr Devan Moodley is a Medical Oncologist at the Donald Gordon Medical Centre and completed training as Medical Oncologist in the division of Haematology and Medical Oncology in the Department of Medicine at Wits University.

He is at present in fulltime private practice in a joint venture . He present medical interest include breast cancer in solid tumour oncology and Leukaemia treatment in haematological malignancies that allows him to continue his interest in stem cell transplantation

Tony Davis

Overview:  Tony is an entrepreneur with extensive experience in both starting and running businesses as well as assisting others to take their business to the next level.  His main industry expertise includes IT (software), logistics and healthcare.  Roles held: Founder, Director, CEO, Chairman.

Experience:   After obtaining his BSc Hons in Mining Geology in the UK, Tony worked in the South Africa gold mines for a few years.  The entrepreneurial bug bit and he co-ran a leather manufacturing business, eventually selling it in 1987. He then moved into IT and worked for EDS until once again starting his own IT company (Dovetail) in 1993.  He remained CEO of Dovetail till 2016, and is currently the non-exec Chairman.  He currently holds Director positions on 3 medical-software companies, the Managing Director of his own executive consulting business and Director of Campaigning for Cancer.

Other:  Tony has co-authored a bestselling book (with over 31,000 copies in print) and is (slowly) writing two more.  He has been a public speaker, conducted his own seminars and has over 7,000 hours of personally coaching/mentoring leaders in addition to his role as company Director. He is an active member at his church both as a leader and in teaching life principals.

Tony’s professional profile and references can be found on his LinkedIn profile at

Lynda-Louis Marthinus

Lynda-Louis Marthinus is Executive Head:  BBBEE/Transformation to the Vodacom Group of Companies in South Africa, she has been in their employment for the last 13 years.

Lynda has 10 years BEE experience.

She is currently based at Vodacom SA – Midrand offices.

In 2008 she received the CEO Award for contribution to the success of the BBBEE deal. In 2008/9 she was selected as one of 20 women in Leadership programme from the University of the Free State by Vodacom.

Personal Achievements, in 2009 Cancer Ambassador for Vodacom – March 2009

Breast Cancer Brand Ambassador for Jenna Clifford.

Breast Cancer Awareness Campaign – October 2009

Interview with Destiny Magazine for publication in February 2010.

She currently sits on the board of Campaigning for Cancer as an Executive Director.

Cam Battley

Cam Battley is a health care sector management consultant.  He combines experience in government, health care NGOs, the pharmaceutical and biotechnology industries, marketing and advocacy, to offer a broad scope of health care management, communications, business development and leadership development skills.  His clients in North and South America, Europe, Asia and Africa range from health professional and patient NGOs, to biotechnology and medical device companies.  Cam also provides direct practice development, communications and educational support to health professional leaders in a variety of disciplines. 

In 2008 and 2011, Cam served as Communications Director for the successful election and re-election campaigns of Canada’s Minister of Labour.

Before founding Health Strategy Group in 1997, Cam was Vice President of Canada’s largest health care communications firm, providing clients with integrated strategies designed to help health professionals, companies and charitable organizations manage crises, support opinion leaders, educate patients, and improve access to health care services. 

Prior to moving to consulting, Cam worked for Eli Lilly and Company, as Director of Communications for Canada. He arrived in the health sector after serving as Legislative Assistant to the Canadian Minister of Consumer and Corporate Affairs, where he was responsible for developing legislation and shepherding it through the House of Commons, as well as negotiating with stakeholder groups and opposition parties. 

Cam is also the founder of Wind Gage Communications, Inc., a multimedia software and film production company.  He is an annual guest lecturer on physician communications and medical advocacy, for the World Medical Association.  He is active in supporting several health charities, is also member of the Board of Pregmedic (Canada), and a past member of the Board of the Osteoporosis Society of Canada.

Cam lives in rural Ontario, Canada with his wife and two small children. He coaches boys’ and girls’ football (soccer) teams, and is a Cub Scout leader.

Mandi Smallhorne

Mandi Smallhorne is a freelance journalist and magazine editor. A health journalist since 1993, she has edited the official magazine of the South African Society of Physiotherapy for two decades. She has also edited consumer magazines covering health and lifestyle. She has been commissioned by media outlets such as the Mail & Guardian, City Press and other print and online media to write articles on a range of social justice and environmental issues, as well as science- and health-related topics. She has a particular interest in the interlocking issues of climate change, food security agriculture and health.

Mandi Smallhorne serves as president of the South African Science Journalists Association and vice president of the Board of the World Federation of Science Journalists. She was born and raised in South Africa, doing her BA degree at the University of Cape Town, and then moving to Johannesburg, where she now lives with her husband, three dogs and a cat.

Orin Roesstorff

Orin Roesstorff born February 12, 1984) is an South African internet and technology entrepreneur, industrialist, media proprietor, and investor. He is best known as the founder, CEO, and president of the multi-national technology company Shelfline South Africa, Reel Gardening, and school in a box. Voted Africa top 10 entrepreneurs and Leap FNSSA top 25 most innovative agricultural entrepreneurs, Roesstorff has been the South Africa largest Spaza since 2016 and was named the “top South Africa top business minds in 2019.